The Story of How Reliance became the Worlds Largest Exporter of Mangoes

The Story of How Reliance became the Worlds Largest Exporter of Mangoes

What comes to your mind when you think about the Company RELIANCE?

Mukesh Ambani, Billions , Telecom Giant - Jio, Petroleum etc.. Right?

So What does Reliance have to do with Mangoes?

If you still Wondering and getting your mouth watered, then let's go back to 1997.

At that time, the Biggest mistake reliance was doing was the huge amount of population caused by it"s Jamnagar refinery.

Reliance received several notices from the Pollution Control Boards. Reliance Knew it would have to do something to solve this big Problem. So they started converting the wastelands of Jamnagar into Mango Orchards near the Refineries to reduce the population.

The Orchard was named as "Dirubhai Ambani Lakhibag Amrayee'

It is Asias best mango orchard with more than 1.3 Lakh plants. It Spreads over 600 Acres.

The Mangoes are produced in this orchard are tasty and juicy and are in excellent quality to be widely exported at a Global Level.

It Grows more than 120 Varieties of Mango in a 600-acre green Field at its Jamnagar refinery Complex. 

This is a Great Tale of Converting a threat to a Big Buisness Opportunity.